---

TechStories Gets Going

In 1996, Kerber left Legato to form TechStories. Years after leaving Legato, Kerber ran into Legato employees who commented about the lack of excitement and lackluster lead generation in marketing since the Kerber days.

It was time to spread the magic and help other technology companies achieve their marketing goals.  Multimedia was fast becoming a hot, new form of corporate communication. For the first time, prospects could experience "live" demos of products, while also seeing and hearing company executives and "happy" customers speak to them--all from the comfort of their desk. Having had success with multimedia at Legato, Kerber launched TechStories with visions of multimedia stories running through her head. And, soon after, these visions became reality. Clients found the multimedia/video tools to be a valuable addition to their collateral portfolio, especially when introducing a new product or technology to the market. Clients distributed their CDs en masse for sales training, prospect information kits, press kits and channel information/training. TechStories also produced videos for special events and presentations.

<< Prev    Next >>

---