Marketing Materials

How do you address the competition in your marketing materials? Many companies overlook the potential to present competitive information in their marketing materials, limiting their discussion to product features and benefits. When TechStories develops collateral, we address every angle of your product story, including:

• Stating your product's competitive advantage without mentioning the competition
• Discussing common problems shared by those who select your product
• Identifying what those who implement your product can expect to gain
• Backing up what is presented with statistics, test results, etc., if available
• Assisting the reader in understanding how your technology breakthrough differs from outdated technologies still on the market
  

Print Materials - Whether you need a sell sheet, a product configuration sheet, a brochure, a customer success story, an application note, or a flyer that outlines your current product promo, TechStories can help. We'll work within your brand's guidelines and create a solution that fits your budget.

Multimedia Presentations - Do you have a product or technology that is so new and different that it is difficult to communicate the product experience in print? Some companies find that animating a sequence of steps or showing a live demo produces that "a-ha" moment when comprehension sets in. This is the moment that those of us at TechStories live for. TechStories multimedia presentations can include the following elements:

• A custom user interface that eases navigation
• A movie that describes the benefits of the product
• A question and answer section, with video clips of executives and customers
• Data sheets
• Press releases
• Product simulations/demos

Product Videos - TechStories produces videos that include narrated footage of product operation as well as interviews with company executives, customers and channel partners. These videos typically run two-to-three minutes long and are extremely effective in presenting new technology in an easy to understand way. These videos can be distributed via DVD, CD-ROM or VHS tape. They also come in handy for use in trade show presentations. We can also incorporate video clips onto your  corporate Web site to provide a richer interactive experience than print-based communication.