TechStories

Prospect Qualification

Companies have a wealth of business opportunity in their prospect databases. When a prospect shows an initial interest in your company's products, in most cases, they are interested in continuing to learn about your solution. The key is to provide the information they want when they want it, without overdoing it.

E-Newsletters

With TechStories Prospect Qualification service, you can achieve this goal. We work with you to develop a plan and an implementation schedule. Part of the planning process involves identifying the most appropriate prospect qualification elements. For example, a quarterly e-newsletter may work well for your company, as it allows you to present a number of topics in one document. Besides developing the content, TechStories provides valuable data on reader interest by tracking readers' click thrus to specific articles.

As content is our specialty, TechStories develops e-newsletters featuring interesting and informative articles that support your business development priorities. We can develop articles featuring interviews with key executives and customers. We can also include quotes from your industry analysts to build credibility. When TechStories develops an e-newsletter, we include the following:

Content development
HTML design
E-newsletter distribution
Content click-thrus
Opt-out capability

Other Prospect Qualification Tools

E-newsletters aren't the only way to qualify prospects. We find that the more successful programs include a variety of contact experiences that reinforce the prospect's product preference, such as:

Surveys to determine specific needs/problems prospects are experiencing
White papers on pertinent topics
Application stories about the product and/or technology
Articles written about your company in the trade press
E-mails with links to pertinent content on your corporate Web site

We highly discourage sending each of your press releases out to your prospect and customer database. This level of information dissemination is not customized to their needs and contributes to the information clutter we've all come to know as spam. TechStories has found that the strongest relationships are built by respecting the time constraints of your prospects and providing them with useful information on a regular basis.