Market Research

Reduce the guesswork from your marketing follow-up programs. Prospects are more open to providing information when they see a benefit in it for them. When TechStories designs short e-mail based surveys, we don't annoy prospects with intent-to-purchase questions. Rather, we focus on identifying and addressing their current problems.

The more you know about your prospects' priorities and business challenges, the more effective you can be with marketing to them. At the same time, you are developing a distinct advantage over your competition. With this marketing intelligence, you can take strategic steps to move the more serious prospects forward.

TechStories gathers market research data in a variety of ways:

• Via questions asked on a landing page form
• By tracking what articles prospects click on when browsing an e-newsletter that TechStories has produced for your company
• By tracking what information has been requested from any e-marketing campaign that TechStories has sent to that person
• Via questions asked in survey e-mails that are sent to prospects on a quarterly basis